Photo: Wistula · CC BY-SA 3.0 · Wikimedia Commons
Museo Ferrari is an automobile museum. It is near Modena, Italy. Enzo Ferrari was born in Modena in 1898. The free Lokali audio guide runs 7 minutes.
✓ Published October 2026 · how we write these guides
Visitor facts
| Lokali audio guide | 7 min · free |
|---|---|
| Type | Museum |
| Location | Modena, Italy |
| Coordinates | 44.5297, 10.8618 |
| Official website | ferrari.com |
| Languages | 50+, in the Lokali app |
The story
Stand still for a moment and look up. A long, curved roof of yellow aluminium swells above you, smooth and seamed like the bonnet of a car. Below it, an older house of warm brick sits low and quiet, almost shy beside its neighbour. Traffic hums along the road behind you. This is the corner of Modena where the Ferrari story begins. It is not about a racetrack or a factory floor. It begins with a boy, a house, and his father's workshop.
First, a quick word on names. Ferrari runs two museums close to each other. One is in Maranello, the small town south of here where the cars are built. The other is here in the city of Modena, and it carries the founder's full name: the Museo Enzo Ferrari. Shuttle services usually link the two. This guide focuses on the Modena site, the place of origins. Maranello tells the story of the racing machines.
Enzo Ferrari was born in Modena in 1898. The brick house in front of you is his birthplace. Next to it stood the workshop of his father, Alfredo, a metalworker. As a child, Enzo grew up among the sound of hammers and the smell of hot metal and oil. Those are the textures of this neighbourhood's past. Modena was a working town of craftsmen and mechanics, and the Ferrari family belonged to that world.
Now turn back to the yellow roof. That colour was chosen with care. It is the yellow of Modena, the city's own colour. You will see the same shade behind the black prancing horse on every Ferrari badge. Enzo added that yellow background as a tribute to his home town. So the building is not only shaped like a car. It is painted in the colour of the city that made the man.
The new gallery was designed by the Czech-born architect Jan Kaplický and his London practice, Future Systems. Kaplický was known for bold, organic forms that looked more like objects than buildings. He died before construction finished, and the project was completed by his collaborators. The museum opened in 2012. Here is something many visitors miss. The roof has long slits cut into it, like the air vents on a sports car bonnet. They let daylight fall into the hall below.
Step inside, and the mood changes completely. The main hall is bright, white, and open, with no columns breaking the space. The floor slopes gently, so you drift down among the cars rather than walk past them in a line. The cars rest on low platforms, polished and silent. The displays change over time, so the exact cars you see today may differ from those of last year. That is part of the pleasure. Each visit holds a different collection.
Around the hall, large projections often play across the white walls. They tell stories of races, engineers, and the people behind the machines. Sit on a bench for a few minutes and watch. The light from the images moves over the bodywork of the cars. Red paint becomes deep and dark, then bright again. Many visitors rush through to photograph every car. The quieter choice is to let the films run, and watch the room change.
Before Ferrari built cars under his own name, he raced them. In the 1920s he drove for Alfa Romeo. In 1929 he founded Scuderia Ferrari, a racing team that ran Alfa Romeo cars. The word scuderia means stable, as in a stable of horses. That idea of horses and racing runs through the whole story. Only after the Second World War did the first car carrying the Ferrari name appear, in 1947.
And the horse itself? Here the story moves from records to the founder's own telling. The prancing horse was painted on the plane of Francesco Baracca, an Italian fighter pilot of the First World War. According to Enzo Ferrari's own account, Baracca's mother suggested he use the horse on his cars for good luck. Whether every detail happened just as he told it, nobody can fully prove. But the story became part of the brand, and it is told here with pride.
Now walk over to the old workshop. Here the museum turns from show to memory. The brick building now holds exhibits about Enzo himself and about Modena's engine culture. Look at the structure: the plain walls, the practical windows, the scale of a family business. Compare it with the swooping yellow roof next door. One building is about craft and patience. The other is about speed and spectacle. Together they show how a small trade grew into a global name.
Here is a second detail worth noticing. The new hall is partly sunk into the ground. The architects kept it low so the old house would not be lost in its shadow. From the street, the yellow roof seems to bow toward the brick walls. It is a respectful gesture between the old and the new. Walk around the outside of the site, and you will see how carefully the two buildings share the space.
Modena, of course, is not only about Ferrari. This city and its surrounding valleys hold a long tradition of engine making. Several famous car and motorcycle names grew up in this part of Emilia-Romagna, the region of northern Italy around you. Locals sometimes call it the land of motors. Walk into the city centre afterwards, and you may notice small mechanics' workshops tucked between cafés. The old trades of Alfredo Ferrari still live in these streets.
Enzo Ferrari died in 1988. He spent almost his whole life within a short drive of this house. He travelled the world through his cars, yet he stayed rooted here. Many visitors find that the most moving part of the museum is not a racing car. It is the simple brick house where a boy first heard engines and hammers, and decided what he wanted to do with his life.
As you leave, pause once more between the two buildings. Feel the warmth of the brick on one side. Look at the bright curve of yellow metal on the other. Listen to the cars passing on the road behind you. Some of them may be ordinary hatchbacks. Some may be visitors who drove a little faster to get here. Either way, you are standing where the engine noise began... in a quiet corner of Modena.
Key facts
What to look for
Practical tips
Common questions
Is there a free audio guide to Museo Ferrari?
Yes — the Lokali app narrates Museo Ferrari free of charge in 50+ languages. The guide runs about 7 minutes, covers the history, what to look for on site and practical tips, and works offline once downloaded.
Where is Museo Ferrari?
Museo Ferrari is near Modena, Italy, at 44.5297, 10.8618. Tap the map link on this page for directions from where you are.
What is Museo Ferrari known for?
Enzo Ferrari was born in Modena in 1898. The Modena museum opened to the public in 2012.
What should you look for at Museo Ferrari?
Slits in the yellow roof shaped like bonnet air vents. The brick birth house beside the modern gallery. The sloping white floor guiding you between the cars.
What should you know before visiting Museo Ferrari?
Use the shuttle link to visit the Maranello museum too. Sit through the wall projections before photographing the cars.
On the map
Opens directions to Museo Ferrari from your location.
More to see in Modena
Hear Museo Ferrari in your language
The full story, narrated, in 50+ languages. Download it before you go and it plays offline, at your own pace, with no ticket and no tour group.